SEO

Search Engine Optimisation is my passion! It’s a constantly evolving process of the on an off page manipulation of a website to improve its search rankings. As such there is always something new to learn and keeping on top of the latest developments and innovations is the key to success.

There are many reasons why someone would want their website optimising from improving online sales to increasing brand awareness. Generally though there is a common desire for proven return on investment (ROI).

Google Analytics is an excellent means of tracking visitors to a site including the keywords they used and popular landing pages. Ecommerce tracking is a formidable tool for online shop owners as it actually reports on sales transactions and therefore the effectiveness of the online marketing campaign.

SEO Experience

I am currently employed by LateRooms.com as the SEO for www.hotels-london.co.uk and www.hotels-paris.co.uk.

It is my responsibility to plan and implement the SEO strategy that will drive targeted traffic to the sites with the goal of increasing the sale of room nights.

In addition, I currently manage the SEO PR campaign for LateRooms.com, AsiaRooms.com, Hotels-London.co.uk and Hotels-Paris.co.uk.

Skills include:

Competitor and keyword analysis
Html and CSS coding
Working knowledge of PHP & ASP
Implementation of on page SEO
Analysis of SEO Campaigns
Implementation of Google Analytics & GWT
Strong Business Acumen
Good Written and Verbal Communication
Client Facing Skills