Keywords in Reviews are Ranking Factor for Google Places Pages
Posted on | December 21, 2010 | No Comments
Despite the Hotels London Google Places page still being corrupted I’m pleased to see that it’s recently started to rank in mobile and map search results.
Reviews and citations are an important factor in getting these Places pages to rank as we know but consideration should also be given to the use of keywords in reviews.
I certainly wouldn’t advocate writing your own reviews or trying to influence the writer’s intention but if you can suggest certain phrases or if you’re in the lucky position of Google using some of the reviews from your own site then I would definitely recommend inclusion.
The following image shows a search in Google.co.uk Maps for ‘travel lodge’:
Hotels London Places Page is appearing in the map search result even though we don’t actually have Travelodge stock and don’t have a Travelodge landing page.
The reason we are ranking appears to be solely down to a few mentions of travel lodge phrases on the ‘London Carlton Hotel reviews‘ page.
Obviously these are misspellings and there is no gain for Hotels London in ranking for the phrases ‘travel lodge’. It is good evidence however of the use of keywords in reviews to aid ranking of Google Places pages which can be used to positive effect on optimised phrases.
Google Places Page Data Corruptions
Posted on | December 2, 2010 | 1 Comment
The hard won Google Places page I set up for Hotels London is now showing data for another company. The page ownership is verified so I’ve ruled out hijacking and can only assume it’s down to Google’s own issues.
As you can see below, the live Places page shows a combination of data from Hotels London Ltd and a company called 123 Locksmiths:
• The Company name/page title is correct.
• Address is correct but may also be the address of 123 Locksmiths.
• Phone number shows a random number first then the correct one for Hotels-London.
• Categories, description, URL and contact details are for 123 Locksmiths.
• Photos are showing one from each company.
• Reviews, related places and more from around the web are all related to Hotels-London.
In the Hotels-London Places account the listing looks perfectly fine so I am unable to manually change the listing myself.
Even more random are the further places pages I have found for 123 Locksmiths:
All looks in order until you look at the reviews:
Nothing to do with 123 Locksmiths and the Google user review is from the USA!
Same issues with reviews on this page:
Totally bizarre! I’ll be having a conversation with Google of course….
I’d be interested to know if anyone else has spotted this kind of corruption within a Google Places Page.
Caroline Bell
SEO
Google Security Check – Another Insult!
Posted on | September 9, 2010 | No Comments
Yeah thanks for the observation. I’m doing my best!
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