Google Place Page Result Showing in SERPs
Whilst checking a sites rankings in Google.co.uk for the term ‘equestrian property’ I noticed (hard not to) that its Google Place page is showing as the 4th result.
This is the first time I’ve seen a Google Places page appear on it’s own in the SERPs. Normally they appear as part of the Local business results.
In addition I think it’s unusual that this is a non geo targeted phrase. i.e. just ‘equestrian property‘ and not ‘equestrian property <location>’.
The Google Place page for Equine Online has been online for several years and is in fact fairly out of date now in terms of company address and description so no specific optimising of the page has been done recently.
Apart from this great exposure for Equine Online, the even better news is that the organic ranking result has moved up from number 10 where it has been for months to number 6. This could be accounted for by the more frequent adding of equestrian property to the site but could it also have any to do with the Place Page result?
I will be monitoring the traffic stats with interest to see if this Place Page result has a positive impact on CTRs from the SERPs.
I would be interested in feedback from other SEOs who have spotted similar results.
Caroline Bell
SEO
A further note to make on this is that the ‘Place Page’ link goes directly to the Google Place page and not to the website. This results in a further click being required by the user to get to the companies website.
It will be interesting to see if companies can ‘rank’ with their Google Places page in this way even of they don’t have a website.
Good point Julie so I just checked that I was signed out of Google and had search customisation disabled and I still see it. I don’t see it in a proxy though.
Ooops! Sorry Julie:-( Whilst de-spamming the comments I deleted you. It wasn’t intentional….
Here’s your post:
Hi Caroline, I think it may be down to personalised search. Being signed into Google, or Google using IP address, etc. I searched through proxy and Google Places did not show up, nor did it for Google.com.