Senior SEO Executive Job Vacancy – Phones 4u
Posted on | January 20, 2012 | No Comments
The Senior SEO Executive is a key role focused on driving the SEO strategy for the Direct Business of Phones 4u. Set across two major mobile phone brands; the work will be diverse and highly rewarding.
Working closely with the SEO Technical Lead and key internal stakeholders, the Senior SEO Executive will implement and refine both on and off page optimisation techniques to ensure improved search engine rankings and increased relevant targeted traffic to the brand websites.
The Senior SEO Executive will be expected to assist with training and mentoring of junior team members by sharing their extensive knowledge of innovative, white hat, SEO methods.
Key Responsibilities
Recommend appropriate front and back end improvements to Phones 4u and Dialaphone websites to ensure maximum SEO potential is achieved.
- Perform regular reviews of Phones 4u and Dialaphone’s link landscape in comparison with competitors.
- Create scalable link building campaigns using innovative inbound marketing techniques.
- Work closely with content, PPC, PR and social media departments to create holistic search campaigns.
- Exploit strong networking and negotiation skills to develop relationships with 3rd party websites
- Evangalise the benefits and importance of SEO to other departments within the business.
- Assist with management and training of junior members of the team in both on and off page SEO.
- Report and measure on campaigns and their performance.
Skills, Knowledge and Aptitude required
- Minimum 2 years relevant SEO experience (agency or in-house)
- Detailed technical knowledge of SEO and some coding skills
- Extensive knowledge of current ranking factors and inbound marketing techniques
- Excellent communication skills with good written and spoken English
- Experience of working on an e-commerce website in a competitive vertical
- Hands on experience of a wide range of link building techniques with proven results
- Strong analytical and reporting skills
- High attention to detail
- Strong team working and mentoring skills
- Passion for innovation
Salary: Highly competitive
Location: Newcastle-under-Lyme (Nr Stoke-on-Trent)
Please send CV and covering letter to: caroline.bell@phones4u.co.uk
More Changes to Google SERPs – Position of Site URL Changed
Posted on | June 7, 2011 | No Comments
It seems more changes are afoot today from Google.
Having just done a search that I have done many times before in Google.co.uk for ‘horses for sale‘, I noticed that the result looked a little odd. Took me a few seconds to realise that the site URL position has moved from it’s usual spot below the snippet to just below the title.
Not quite sure yet if I am a lucky tester or whether this has been widely rolled out. Has anyone else noticed this change?
Current URL position:
Previous URL Position:
Google Local Optimisation Search Made My Day
Posted on | April 14, 2011 | 1 Comment
Google’s constant under-performing with Local results never ceases to irritate me. At least today they managed to make me laugh at the irony.
Having conducted a search for ‘google local optimisation‘ in Google.co.uk (UK) I was more than a bit amused to see PPC results for the US, Belgium and Thailand.
I had to take a screen shot in case no one believed me



